Everything You Need to Know About Email Hosting: Types & Benefits

As per statistics shared by Campaign Monitor, almost 64% of small-scale businesses use email marketing to connect with their customers. This highlights the widespread popularity and effectiveness of emails for businesses to build connections with their customers.

Although carrying email campaigns through free email tools might be a good idea at the start, soon you will realize that they are not very user-friendly for carrying out effective email campaigns.

That is when having NZ email hosting becomes helpful, especially when paired with domain hosting in NZ for carrying out fantastic email campaigns. But before getting your best email hosting in NZ, read the below article as we share everything you need to know about email hosting.

Benefits of Email Hosting

1.       Helps in building trust

When you go for paid email hosting services, one significant advantage is that it helps you build trust through a professional email address.

When a domain is linked to your email address, it not only adds up credibility but helps to show your dedication, which further creates a positive brand image.

2.       Adds a professional touch to business emails

Having an email address with a business domain is like carrying a flag of professionalism, which helps to create a good impression on your target audience and helps them recognize your brand consistently. It ultimately creates a  sense of professionalism that resonates well with your audience.

3.      Ensuring data security

Best business email hosting services come with a variety of security features to shield your business communications from potential breaches and threats, which may include spam filtering encryption, which makes sure your email communication is both practical and secure.

4.      Enhances communication

Connecting your domain to your employee’s emails makes them feel more responsible for business-related communication which further smoothens the whole communication process, which is extremely important when communicating with clients.

5.      Provides flexibility

Some of the best email hosting services let you tailor features to suit your needs with amazing features like email forwarding and auto-responders, which bring an extra layer of professionalism and efficiency. This comes especially handy when there are communication gaps, especially during escalations.

6.      Ensures  privacy and control of email infrastructure

Going for email hosting is not just about better control of email infrastructure; it also means more privacy compared to free email services. With business email hosting, you can eliminate the risk of interruptions, making sure your communication environment stays secure and under control.

Types of Email Servers

The  different types of email servers are as follows-

1.        POP3 Email Hosting

The best thing about POP3 hosting is that you can download your emails effortlessly from your hosting server to the device you need (without the need to be online).

However, the email that you have downloaded may not stay on the server, and the emails read or sent on your phone may not be visible on your different devices.

  1. IMAP hosting

With IMAP, the email software and server play their roles together, which means you get a view of your emails simultaneously, i.e., the device of your choice and the server.

3.      Cloud Email hosting

Cloud email hosting builds its infrastructure on the internet, i.e., remote servers. Cloud-based professional email hosting comes with various advantages such as-, including –

  • High Scalability,
  • Cost-friendly solution
  • Anytime, anywhere access.


In business, emails play a crucial role in communicating and bridging any gap. If your business relies heavily on email and you want a reliable service without dealing with in-house servers and costs, email hosting is the way to go.…

The Best Email Marketing Guide On The Internet

Staying in touch with your customers is important if you want your business to succeed. There are many ways to do so, but one of the most effective is through email. You can use these messages to promote your business and let your customers know about new products or services you have available. Use the following tips to get started.

Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.

Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.

Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.

By now, you should be aware of how effective a marketing medium email can be. It makes it easy to stay in touch with your customers and keep them up to date on what is happening with your business. If you put the advice from this article into practice, your business will boom.…

Great Article For Anyone Want To Learn About Email Marketing

No one wants their email box to be cluttered up with advertising, so it’s your job as an email marketer to send your reader something they actually want. Informative, interesting and even entertaining emails should be your goal, but how do you achieve that? Continue reading to find some excellent tips from experts in the field.

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

Avoid bombarding your recipients with the “Buy now!” approach. messages. This approach appears like spam and you will lose your customers this way. Instead, build a relationship with your customers and stay professional. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.

if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.

Always get customers’ permission before sending them emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.

Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.

Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.

Someday you too may be an expert in your field, but for now you need to learn as much as you can to hone your skills and provide you with new ideas. This article is a great stepping stone, but don’t stop here – practice what you’ve learned and continue reading and success will be within your reach!…

Need Advice On How To Market Through Email? Try These Tips!

Is email marketing a subject of interest to your company but you are not too sure where to begin? If you aspire to educate yourself about manifesting a fruitful marketing campaign, you are in the right place. The article below is a collection of tips to help you effectively use email to grow your business.

To make sure your emails don’t turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals.

Only use email marketing to target people who have give you permission to contact them. Mailing people who are not familiar with you or your product can look like spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. They’re likely to delete your email, wasting everyone’s time.

Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.

Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people’s attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.

An easy, effective marketing plan is possible by utilizing the tips in the above article and working hard. Email marketing is one of the best ways to reach out to the largest audience possible, so start using this powerful tool today. Nothing remains but getting started!…