As per statistics shared by Campaign Monitor, almost 64% of small-scale businesses use email marketing to connect with their customers. This highlights the widespread popularity and effectiveness of emails for businesses to build connections with their customers.
Although carrying email campaigns through free email tools might be a good idea at the start, soon you will realize that they are not very user-friendly for carrying out effective email campaigns.
That is when having NZ email hosting becomes helpful, especially when paired with domain hosting in NZ for carrying out fantastic email campaigns. But before getting your best email hosting in NZ, read the below article as we share everything you need to know about email hosting.
Benefits of Email Hosting
1. Helps in building trust
When you go for paid email hosting services, one significant advantage is that it helps you build trust through a professional email address.
When a domain is linked to your email address, it not only adds up credibility but helps to show your dedication, which further creates a positive brand image.
2. Adds a professional touch to business emails
Having an email address with a business domain is like carrying a flag of professionalism, which helps to create a good impression on your target audience and helps them recognize your brand consistently. It ultimately creates a sense of professionalism that resonates well with your audience.
3. Ensuring data security
Best business email hosting services come with a variety of security features to shield your business communications from potential breaches and threats, which may include spam filtering encryption, which makes sure your email communication is both practical and secure.
4. Enhances communication
Connecting your domain to your employee’s emails makes them feel more responsible for business-related communication which further smoothens the whole communication process, which is extremely important when communicating with clients.
5. Provides flexibility
Some of the best email hosting services let you tailor features to suit your needs with amazing features like email forwarding and auto-responders, which bring an extra layer of professionalism and efficiency. This comes especially handy when there are communication gaps, especially during escalations.
6. Ensures privacy and control of email infrastructure
Going for email hosting is not just about better control of email infrastructure; it also means more privacy compared to free email services. With business email hosting, you can eliminate the risk of interruptions, making sure your communication environment stays secure and under control.
Types of Email Servers
The different types of email servers are as follows-
1. POP3 Email Hosting
The best thing about POP3 hosting is that you can download your emails effortlessly from your hosting server to the device you need (without the need to be online).
However, the email that you have downloaded may not stay on the server, and the emails read or sent on your phone may not be visible on your different devices.
- IMAP hosting
With IMAP, the email software and server play their roles together, which means you get a view of your emails simultaneously, i.e., the device of your choice and the server.
3. Cloud Email hosting
Cloud email hosting builds its infrastructure on the internet, i.e., remote servers. Cloud-based professional email hosting comes with various advantages such as-, including –
- High Scalability,
- Cost-friendly solution
- Anytime, anywhere access.
Conclusion
In business, emails play a crucial role in communicating and bridging any gap. If your business relies heavily on email and you want a reliable service without dealing with in-house servers and costs, email hosting is the way to go.
