The Do’s and Don’ts of Writing a Business Proposal

Writing a business proposal can be a daunting task for many entrepreneurs, but it is a necessary part of the business process. A good business proposal can be the difference between a successful business venture and a failed one. To help you write a winning business proposal, here are some do’s and don’ts to keep in mind.


1. Do your research. Before you start writing your proposal, make sure you have a thorough understanding of the client’s needs and objectives. Research the industry and the competition so that you can provide a unique solution to the client’s problem.

2. Do use a professional format. Make sure your proposal is organized and easy to read. Use a professional font and design elements to make it visually appealing.

3. Do include all the necessary information. Make sure you include all the information the client needs to make an informed decision. This includes pricing, timelines, deliverables, and any other relevant information.

4. Do proofread and edit. Make sure your proposal is free of typos and grammatical errors.


1. Don’t be too general. Make sure your proposal is tailored to the client’s needs and objectives. Don’t just copy and paste from a generic template.

2. Don’t be too long-winded. Keep your proposal concise and to the point. Don’t include unnecessary information or fluff.

3. Don’t be too salesy. Keep the focus on the client and their needs, not on your product or service.

4. Don’t forget to include a call to action. Make sure you include a clear call to action at the end of your proposal.

Writing a business proposal can be a challenging task, but if you follow these do’s and don’ts, you should be able to write a winning proposal that will help you land the deal. Good luck!