Staying in touch with your customers is important if you want your business to succeed. There are many ways to do so, but one of the most effective is through email. You can use these messages to promote your business and let your customers know about new products or services you have available. Use the following tips to get started.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
By now, you should be aware of how effective a marketing medium email can be. It makes it easy to stay in touch with your customers and keep them up to date on what is happening with your business. If you put the advice from this article into practice, your business will boom.
