If you don’t know what social media marketing is, your first step should be to spend some time on Facebook and Twitter. Once you understand what these sites are all about, you can begin the journey to getting your business in line with them. This is going to be very important for your business if you want to expand in the future.
Plan your high-level social media strategy wisely and carefully. Without an overall business plan you may find yourself moving from one trend to another without allowing any of them time to really work. Lay out your strategy before you make any commitments and include every avenue of marketing you wish to use.
Put social media and RSS buttons in opportune places. Add it to your comments signature. You should also interlink your social media sites.
You can have your Twitter posts appear on your Facebook wall as well. Perhaps writing different posts might be best since your audience on Twitter might slightly differ from your Facebook friends, and Twitter is about writing extremely short posts. However, this allows you to update both websites very easily.
Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
Retweet updates from other influential Twitter users which you believe your followers would benefit from reading. These people will retweet your post or even write a reply tweet just for you.
Having your business set up online with social media is becoming an essential for all businesses. If you haven’t done it already, this article has shown you how you can become part of this online world. Your business can see a lot of increase in interest and sales just by using this one marketing trick.
